7/14/2023 0 Comments General real estate mailings![]() ![]() The handbook also gives recommended guidelines for individual MLSs (which could influence your MLS). If you own your own real estate website and aren't relying on a third party (such as your brokerage or reputable real estate tech website provider) to manage, don't skip this section. A lot of the information has to do with listing syndication through MLS and IDX rules on websites. ![]() The Handbook on Multiple Listing Policy: This handbook is quite comprehensive and includes an entire section on advertising. Bookmark this page so you can refer back to it! Legal Directory: NAR has a directory on their site dedicated to different Legal topics such as risk management, fair housing, and advertising. On their site, you can find a variety of helpful resources, including: National Association of Realtors (NAR): If you're a REALTOR® and member of the National Association of REALTORS®, then bookmark their website and add it to the top of your list. Some important places you should look are: From there, you can find the documentation for each organization and the rules within for advertising and marketing. It's best if you're familiar with all of the bodies that regulate real estate advertising and marketing. Listen on Apple Podcasts | Spotify | Stitcher | Google Where to Start So, it's best to do your research and confirm with appropriate parties. I'll give you an overview of areas you should double-check, yet, keep in mind that real estate advertising regulations and guidelines vary on a local and state level (in the U.S.). I want to bring this topic to the forefront of your mind and encourage you to seek out additional information that applies to you and in your market specifically. However, before we go in any further, I want to note that this podcast episode and accompanying blog are for informational purposes only, do not contain any legal advice, and should not be construed as legal advice. ![]() I'm also sharing common marketing efforts to double-check and how you can be proactive about making sure you're in line with all of the regulations. So, in this episode, I'm covering where you can find real estate advertising rules, laws, and guidelines that impact you as an agent. While that might sound intimidating, knowledge is power. You don't want to risk receiving any kinds of warnings, violations, fines, or even potential license suspensions. That's why it's crucial to pay attention to what you can and cannot do when it comes to your own real estate marketing. ![]() However, these guidelines vary by location and change over time. So, it's no surprise that I see many new and experienced agents making mistakes.Īs a former Chief Marketing & Tech Officer of a large brokerage, advertising and marketing guidelines are something that I'm keenly aware of and worked to make sure both the brokerage and our agents were following best practices. With that in mind, there are many aspects to keep up with and remember to include in your marketing efforts. And in the real estate industry, how you market or advertise yourself, services, listings, and beyond is also regulated. "Compliance" is a topic that you've probably heard again and again from when you originally got your real estate license to ongoing trainings you attend. So, in this episode, we're making sure your marketing isn't just effective but it's also in compliance. These are highly important factors to consider, and are regulated from a variety of real estate organizations, local governments, and at national levels. In real estate, we have advertising and marketing laws, rules, and guidelines, that you need to be aware of and adhere to. Yet, for every social post you share, yard sign you stick in the ground, and property flyer you print, there's more to think about than what works best from a strategy perspective alone. These are exciting topics because the marketing choices you make can be key to the success of your business as a real estate agent. On the Ideas for Real Estate podcast, we often talk about how to creatively market yourself to stand out, what to share on social, and how to brand yourself authentically. ![]()
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